Origins, Popularity and Controversies of PUBG brand

PlayerUnknown’s Battlegrounds (PUBG) is an online multiplayer battle royale game originally developed and published by PUBG Corporation. The company is a subsidiary of South Korean video game company Bluehole. The game can see up to a hundred players skydiving on an island and searching for weapons to kill others while fighting for their own survival. The available safe area on the game’s map gets smaller and smaller as the game progresses, bringing surviving players into closer areas and close together to maximize encounters. The last player or team standing is declared the winner.


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PUBG was initially released for Microsoft Windows in March 2017, with a full release later that year in December.

The game was released later that same month by Microsoft Studios for the Xbox One through the Xbox Game Preview program and officially released in September 2018.

What catapulted the popularity of the game was the introduction of PUBG Mobile, a free-to-play mobile game version for Android and iOS released in 2018.

The game is so popular now that PUBG tournaments are hosted on a regular basis, meaning the game has become part of the eSports lexicon.


Statistically, PUBG is one of the best-selling, highest-grossing, and most-played video games of all time.

The PC and game console versions of the game have sold more than 70 million units and game consoles as of 2022.

To make things better, PUBG Mobile has also amassed more than 734 million downloads and also more than $4.3 billion on mobile devices as of December 2022.

PUBG has also been a huge success with the critics and has consistently received positive reviews from critics, who have stated that while the game has some technical flaws, it showcased new types of gameplay that are playable for gamers of absolutely every skill level and also very high level. used to be. replayable.

The game has also seen the battle royale genre of gaming become more popular among players, with a number of unofficial Chinese clones also being produced after its success.

The game also received several nominations for Game of the Year, among others. However, it also ruffled a few feathers.


The game has also been banned in some countries as it would be harmful and addictive to younger players.

One of the first notable bans came in the Indian state of Gujarat, with the local government citing the addictive and violent nature of the game as a distraction for students during exam preparations.

As a result, other countries followed – Nepal, Iraq, Jordan and the Indonesian province of Aceh have also banned the game, although it was lifted in Nepal.

Pakistan also banned the app for a short time, but it was India’s ban that made the most of the news. Amid border tensions with China, India banned a number of apps that had Chinese connections — the biggest casualty being PUBG, as the game had more than 175 million downloads in the country.

The game is rumored to have returned to Indian markets many times since then, but as of now, the ban remains in effect.

Updated: March 14, 2022 — 9:31 am

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